Find out the key insights, impact and who’s effected by Amazon Advertising’s new top-of-search impression share (top of search IS) metric. This metric is defined as the percentage of top-of-search impressions your campaign received out of the total top-of-search impressions it was eligible to serve on
Summary Amazon have launched New-to-brand metrics for Sponsored Display product targeting and audiences to vendors and sellers registered in the Amazon advertising console. Propel Your Product’s view Amazon continue to develop their …
Summary Amazon have launched suggested bids for Sponsored Display. These recommendations will be provided for Sponsored Display views re-marketing and product targeting within the Amazon Ads console. Propel Your Product’s …
Summary eBay have now launched Promoted Listings Advanced BETA, a new cost-per-click advertising campaign type, that allows you to use budget and keyword control features (auto, manual, exact, phrase and …
