35% of Amazon’s sales come from shopping tailored to you!
Amazon’s newest AI-powered feature, Interests, transforms how you discover and shop for products related to your passions.
It constantly checks new inventory added to Amazon’s vast online store to help you quickly and easily find new items you might want. 📲
These personalised features aim to make shopping fun and engaging rather than chore-like. How to utilise Interests to work for you🫵
🎯Create personalised shopping prompts using everyday language to receive new suggestions.
For example:
⌨️”Brewing tools and for coffee enthusiasts”
⌨️”DIY garden equipment”
⌨️”Eco-friendly cleaning essentials”
⌨️”Good healthy eating books”
How Interests works:
– Uses large language models (LLMs) to automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations.
– Interests will then keep you updated with new items, restocks and offers, that fit your hobbies.
Future of personalised shopping🛍️
Through the integration of AI and online shopping, the experience transforms into an easy way of purchasing👏
✅Faster
✅Smarter
✅More engaging
✅Hyper-Personalised
Interests is initially available to a small subset of U.S. customers via their U.S. app (iOS and Android) and mobile website. A wider rollout is expected.
Find out more from Amazon here: https://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interest
Curious about Amazon and AI, or want to find out what actions your brand should be taking? Comment below or get in touch.🚀 #AmazonAI #PersonalizedShopping #EcommerceInnovation #ArtificialIntelligence #AmazonInterests #OnlineShopping #RetailTech #ConsumerExperience