Client Name: Laurent-Perrier – Industry: Beverage – Product Category: Champagne – Solution: Consultancy Project
Overview
Laurent-Perrier is a family-owned Champagne house, founded in 1812, known for its innovative spirit and production of elegant, fresh, and light-style champagnes, including the popular Cuvée Rosé.
Laurent-Perrier is based in Tours-sur-Marne, in the heart of the Champagne region, and is the largest independent Champagne brand worldwide.
Challenges
Laurent-Perrier recognised that Amazon was becoming a significant sales channel for champagne in the UK.
Without in-house Amazon expertise, Laurent-Perrier sales were under-performing on Amazon and they were significantly below their retail market share.
Their brand execution did not do justice to their premium market position and their conversion rate was below their competition.
Our Approach
Propel Your Product’s offered a fixed term Consultancy Project to increase Laurent-Perrier’s brand execution and conversion.
Working closely with the in-house Sales and Marketing teams, we created an Amazon strategy to improve brand execution, increase conversion rate and grow their sales.
The deliverables were a new Amazon UK Brand Store, new Product and Brand Enhanced Brand Content (A+) and full Listing Optimisation.
Results
- Sales Increase: +293% YOY sales increase (23Q4 Vs 24Q4)
- Improved Conversion: 2.1x increase in conversion rate
- Increased Traffic: 1.8x increase in organic traffic
- Improved Brand Execution: Premium Brand represented with premium content
Key Takeaways
By leveraging our expertise, Laurent-Perrier turned Amazon from an under-performing to channel to fast-growth. Investing in their Amazon content and execution has delivered a long-term benefits huge return on investment.
Client Testimonial
“Propel Your Product took care of all the complexity of Amazon so we could continue to focus on our Brand and Products.”
“Propel Your Product’s collaborative approach to our Brand execution means they protect our brand, behaving like an extension of our own business. Highly recommended!”
Nick Duncan, Channel Manager
Why This Matters for Your Brand
If you have an underperforming brand on Amazon or a Premium brand that requires premium execution, you can aim achieve similar results to Laurent-Perrier with the right help.
Interested in growing your brand on Amazon? Contact us today to discuss how we can help you write your own success story!
