Client Name: Fjorden – Industry: Photography – Product Category: Camera Grip for iPhone – Solution: Global Outsource
Overview
Fjorden’s vision is to make the camera in your pocket the best camera in the world. The Fjorden Camera Grip combined with the Fjorden Camera App allow users to “Shoot Like A Pro on their iPhone”.
In 2021, Dr Victor Henning, a passionate photographer launched the Fjorden Camera Grip for iPhone on Kickstarter. The campaign raised more than $500,000. This amount is more than twice the funding goal. Support came from thousands of photographers all over the world.
Challenges
The Fjorden product was a new category in the market. Fjorden needed a solution to scale their brand. They aimed to build awareness of their brand. At the same time, they wanted to keep the company agile and lean.
They were ready to launch with a D2C solution. Yet, they understood that building brand awareness and establishing a customer base for a new website would take time and investment.
Our Approach
Propel Your Product’s Full Outsource Amazon Solution helped Fjorden to launch on 12x marketplaces, serving 40+ countries across North America and Europe.
Propel Your Product imported Fjorden products into our regional warehouse. Then, they moved into Amazon’s FBA network making them available with fast, low cost local fulfilment.
We worked in partnership with Fjorden to ensure their listings, brand content and brand stores were both optimised for Amazon and complemented Fjorden’s brand and D2C sales.
By advertising and selling directly to Amazon’s 300+million consumers, we were able to fast-track Fjorden’s global growth to achieve amazing success.
Results
- Successful Launch: Six-figure Amazon sales with 4 months of 2022 launch
- Market Expansion: Launched on 12x marketplaces serving 40+countries in weeks
- D2C + Amazon: Amazon sales were complimentary to Fjorden’s D2C sales growth
- Fast Growth: Achieved $250k Amazon sales in < 9months
- Brand Acquisition: Fjorden purchased by Leica Cameras by Dec 23
- Ongoing Success: Now achieving five-figure weekly sales on Amazon in 2025
Key Takeaways
Fjorden scaled quickly and effectively by partnering with Propel Your Product. It rapidly enlarged their customer base, brand awareness and sales. Most importantly, it allowed Fjorden to focus on their passion and strengths – developing their brand and products.
Client Testimonial
“Since launching with Propel Your Product our brand and product sales grew rapidly in a way that has complemented our D2C sales.”
“We would recommend Propel Your Product as trusted and effective partner for any innovative product brands that are looking to scale quickly on a global scale. 10/10”
Dr Victor Henning, Founder & CEO
Why This Matters for Your Brand
If you have an Innovative and Ambitious Consumer Brand that you want to grow, add to your D2C sales, scale into new territories, optimise your sales on Amazon or build a brand to sell, then this is for you.
Interested in growing your brand on Amazon? Contact us today to discuss how we can help you write your own success story!
