Summary: Amazon are introducing three new mandatory attributes for Seller listings created one at a time or in bulk.
Propel Your Product’s view: Amazon’s new mandatory ASIN attributes will help them segment different products so they can be more easily discovered by customers. Whilst the overall impact will not be obvious it should be good news for both Sellers and Shoppers by making it easier to find and separate out specific types of products. Sellers who use automation or 3P solutions to feed product data will need to ensure any required updates are made to be compliant with new mandatory ASIN attributes.
Announcement: 15th Sept 21
Effective Date: 26th October 21
Feature: Product Listing
Type: Amazon Seller Central & Vendor Central
Regions: Europe
Accounts: All
Customer Benefit: Low
Seller Benefit: Low
Impact For Effected Sellers: Low
Most Effected Sellers: Sellers who use 3rd party database to host product information, generate bulk templates or use APIs to import product data into Amazon will need to make sure they are updated to capture the new listing requirements.
Important: Failure to populate these mandatory attributes will prevent any new selection creation in the relevant PTs after October 26, 2021. Note that this will not de-list any selection that you have listed before October 26, 2021.
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Here’s Amazon’s full announcement below (many links in this post will require an Amazon Seller Account):
Introducing three mandatory ASIN attributes, effective October 26, 2021
To provide a better shopping experience for our customers, effective October 26, 2021, we’re introducing the following three mandatory attributes for listings created one at a time or in bulk.
- Net Content: A new attribute set for eight Product Types (PTs)
- Item Form: A previously optional attribute that will become mandatory for 86 PTs
- Number of Items: A previously optional attribute that will become mandatory for 154 PTs
With these changes, all ASINs for select PTs must have these attributes populated when you submit new ASINs or update existing ASINs. Failure to populate these mandatory attributes will prevent any new selection creation in the relevant PTs after October 26, 2021. Note that this will not de-list any selection that you have listed before October 26, 2021. However, to provide a seamless shopping experience for customers, we strongly recommend that you update this information on existing listings. If you have ASINs in your inventory in any of the select PTs that don’t have an ‘Item Form’ or ‘Number of Items’ value, you may begin updating these attributes now.
Additionally, we are adjusting the allowed values for the Unit Count Type attribute for 138 PTs. For more information, see Net Content, Item Form, and Number of Items attributes details page.
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