Summary: Amazon have expanded the Pan-European FBA programme to include three additional store options: the Netherlands, Poland and Sweden.
Announcement: 14th Sept 21
Effective Date: 14th Sept 2021
Feature: Pan-European FBA
Type: Amazon FBA
Regions: Netherlands, Poland, Spain
Accounts: FBA Sellers
Customer Benefit: Medium
Seller Benefit: Medium
Impact For Effected Sellers: Medium
Most Effected Sellers: Pan-European FBA Sellers looking to benefit from the same local fulfil cost benefits as in existing FBA countries.
Propel Your Product’s view: Expanded FBA services to these countries will enable Amazon and Sellers using FBA to offer faster and better value shipping options. Previously these territories could be served via FBA using the higher cost cross-border European Fulfilment Network (EFN) Fulfilment Fee. At this stage Amazon will not be holding stock these countries so additional VAT liabilities are applicable, instead they are using local sorting offices in the new territories to offer faster and cheaper delivery.
This could offer some critical growth opportunities to Sellers to help try and offset the complexities that BREXIT and new UK/EU Tax Regulations have introduced the last 12 months.
Tell us your thoughts? Whether a Seller, Vendor, Brand or Customer – we’d love to know your thoughts, questions and feedback in the comments section.
Here’s Amazon’s full announcement below:
Discover new business opportunities in the Netherlands, Poland and Sweden with Pan-European FBA
Every year, Pan-European FBA helps thousands of businesses increase their sales across Europe while paying the lowest FBA fulfilment fee where inventory placement is enabled. This allows Amazon to move your inventory closer to customers for a faster delivery experience.
Today, we are happy to announce that we have expanded the Pan-European FBA programme to include three additional store options: the Netherlands, Poland and Sweden. This means you can also enjoy lower fulfilment fee costs and faster delivery for these new stores on your Pan-European FBA-enrolled ASINs.
We have updated the Pan-European FBA Inventory page, where you can now:
- Easily check/manage the enrolment status for your Pan-European FBA ASINs for the Netherlands, Poland and Sweden
- Select Poland as a standalone option for Pan-European inventory placement to help ensure that you always pay local fulfilment fees for your Pan-European FBA-enrolled ASINs.
Note: The inclusion of the Netherlands, Sweden and Poland does not change the minimum listing requirements (that is within Germany, France, Italy and Spain) for Pan-European-eligible ASINs. To benefit from the local fees in the Netherlands and Sweden, you must enable inventory storage in Germany.
To begin maximising your selling benefits across Europe, go to your Pan-European FBA Inventory page. For more information, go to our Help page.