Amazon Business – new Business Competitive Featured Offer rule

New rule helps Business sellers manage prices based on Featured Offer

As a Business Seller, you can use the new Business Competitive Featured Offer rule to set your B2B single-unit price and up to five quantity tier prices based on the Featured Offer price. This rule type is useful when there are multiple sellers offering the same SKU. Repricing stops when your item is the Featured Offer.

The Business Competitive Featured Offer rule gives you the option to reprice below, above, or equal to the Featured Offer prices. You can also reprice based on all offers for the same SKU, and the condition or specified types of offers.

To start using the rule now, go to the Automate Pricing tool.

Create a business pricing rule

A business pricing rule establishes what will happen to your business price and quantity discounts when you update your standard (consumer) price. For example, you can create a rule that keeps your business price 5% below your standard price. Any time you update the standard price for SKUs in this rule, your business price would automatically update to remain 5% below the updated standard price.

To create a business pricing rule, do the following: 

1. Go to Pricing in Seller Central, navigate to Automate Pricing, and then click Get started. If you have already created a pricing rule and want to create another, click Create a new pricing rule on the same page.
2. For the type of rule you want to create, select Business prices from the drop-down menu.
3. Enter a rule name. This name should be short but descriptive enough to remember later. For example, ‘5% off business price rule’ or ‘BISS quantity discount price rule.’
4. Specify the percentage discount you want to provide for a single unit (that is, the business price).Note: You can set your business price equal to your standard price by entering 0%.
5. To specify quantity tiers and discounts, click Add a quantity discount threshold. You can add up to five quantity tiers.Note: 1. The quantity and the percentage discount entered must be higher with each subsequent tier.Note: 2. The percentage discount you entered for each quantity tier will be used to determine the minimum price applicable for that specific quantity tier.  For example, if the minimum price for a SKU is £20, and you entered 10% as the discount on 5+ units, the minimum price applicable for quantity tier 5+ units would be £20 * (1-10%) = £18.
6. To confirm your rule parameters, read the Rule Summary that appears below the filters.
7. When you are finished, click Save and select SKUs to move to the next step in the Automate Pricing workflow. When you click Proceed to SKU selection, your rule will be saved, whether or not you add any SKUs to the rule. Automate Pricing will not change any prices on your SKUs until you assign SKUs to your rule.