👀 Take a look at these key statistics📊
– AI-powered listings see up to 30% higher conversion rates on Amazon.
– Voice and AI is expected to drive over $80 billion in eCommerce sales in 2025.
– Amazon has invested $100 million+ in AI shopping tools, including Rufus and personalisation engines Amazon has been busy investing and introducing its new range of AI tools🏆
1. Meet Rufus🔍
Amazon has developed an AI that can help aid your search, meaning you are now encouraged to search questions rather than searching for a specific product. Allowing you to see more options, and tailored recommendations and help refine your questions into the best product for you.
2. Interest feature📍
Interested in taking up new hobbies or passions? Ranging from fitness, art and beauty, Amazon’s new interest feature can help you find hobbies and products based on trends, interests and lifestyle data – helping consumers find products they didn’t know they needed.
3. Customer Says AI ⭐️
Tired of searching through hundreds of reviews? Amazon created ‘Customer Says’ this AI feature is embedded in the review section of Amazon – Helping you save time from scrambling few hundreds of reviews, Customer Says gives consumers a balanced summary of all the reviews both good and bad.
Benefits for consumers🛍️
– Time-Saving – Instead of researching, and trying to find each individual product, AI will find them for you.
– Improved recommendations – Amazon has implemented AI for you to have a personal shopping assistant.
– Purchasing confidence – Offering you clearer insights, ensuring this product is good quality and right for you.
What does this mean for YOUR brand?💰
✅Smarter product discovery.
✅Higher conversation potential.
✅Cost- efficient exposure.
If you’re interested in how this can help your brand, get in touch with @propelyourproduct or comment below!✈️