Amazon is revolutionising how we shop. Aiming to make shopping conversational to minimise endless scrolling and searching for products!
💡What is Rufus?
Amazon has developed an AI assistant, built directly into their search engine to help customers search for the items they desire!
The conversational AI tool makes recommendations, learning from previous customer searches, reviews and behaviour to offer a range of suitable options!
Helping customers to:
– Ask natural language questions
– Discover relevant product recommendations
– Refine searches with intelligent follow-up suggestions
Shoppers are encouraged to ask questions such as:
🔍”What are the items needed to start crocheting?”
🔍”Best shoes for summer hiking”
🔍”What are the best cameras for new photographers”?
💬 “What is a good gift for a 12-year-old who likes science”
💬 “What are the best noise-cancelling earbuds for under 100?”
Rufus guides the decision-making process, rather than just showing you the products.
📊Rufus by the numbers:
🧠 Rufus has processed approximately 274.3 million queries per day in October 2024
📈 This equates to 13.7% of all Amazon searches
⚡️Built on 80,000 +AWS inferential and training chips
🛍️ Rufus has been designed to handle 3 million tokens per minute
💥 It is on track to power 25-35% of Amazon’s search volume by end of 2025
These statistics are estimates based on published Amazon data.
⭐️Why Rufus matters
This is more than a feature – it is a shift in how people shop For consumers, it means –
✅ Less time spent searching
✅ More accurate results
✅ Better informed decisions through AI-curated reviews and summaries
🧠 Rufus is just the beginning of Amazon’s AI Future Currently, only live on Amazon.com (USA), Amazon’s goal is to take Rufus global.🌍 Check out our previous posts for more information on Amazon’s AI programmes! 🚀
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